Lead management CRM with Meta CAPI

Stop losing leads.
Start closing deals.

A CRM built for businesses running Meta Ads. Leads land in seconds, your team works one shared pipeline, and every qualification goes back to Meta server-side — so it starts finding people who actually buy, not people who fill forms.

Server-side CAPI Live in 15 minutes 14-day free trial No lock-in
Active leads 89
PS
Priya Sharma
Meta Ads · Diwali Offer
QUALIFIED
RK
Ravi Kapoor
Meta Ads · Lookalike 1%
CONTACTED
AM
Arjun Mehta
Website form
NEW
SK
Sunita K.
Meta Ads · Retargeting
CONVERTED
Priya moved to Qualified
Lead event sent to Meta, server-side · 0.4s ago
The thing generic CRMs don't do

Meta goes blind the moment someone submits your form

It knows a form was filled. It never finds out which of those people qualified, showed up, or paid. So it keeps optimising for form-fillers — and you keep paying for enquiries that were never going to buy.

1

Ad clicked

Someone taps your ad and submits the Instant Form.

2

Lead captured

It lands in your pipeline within seconds, fully attributed.

3

Rep qualifies

Your team calls and moves the lead up a stage.

4

Signal fires

That stage sends a Meta event, server-side, automatically.

5

Meta optimises

It targets people like your real buyers. Fewer junk enquiries.

The loop closes. Meta learns which leads were worth having, and goes looking for more like them.

Features

Everything a sales team needs. Nothing it doesn't.

Purpose-built for businesses running Meta Ads — not an enterprise CRM with the enterprise bits greyed out.

Meta CAPI integration

Map any pipeline stage to any Meta event. Reaching it fires the signal server-side — no developer, no tag manager, no browser dependency.

Connect any lead source

Meta Instant Forms in real time, website forms, and anything that can send a webhook — Zapier, Pabbly, Make. All into one pipeline.

Auto-captured form fields

Your form's questions become CRM columns on their own. Add a question in Meta and it just appears here, filterable, with no field setup.

Full marketing attribution

Campaign, ad set and ad name on every lead, plus UTMs, GCLID, click IDs, landing page and referrer. Know what the spend actually bought.

Automatic lead assignment

Round-robin, load-balance to whoever is free, or route by source, city or campaign. No lead sits unclaimed while the team argues.

Analytics that change spend

Conversion rate per campaign, ad set and ad — not just lead counts. Plus a team leaderboard and time-to-first-call.

See all features

Pricing

You're not too small for a CRM.
They're too big for you.

Enterprise CRMs are priced per seat, so growing your team is a tax. Here it's a flat rate with 2 users included and ₹499 for each one after. GST included, not added at checkout.

Team size DigiElevate Ads CRM Per-seat CRM
₹1,400/user + GST
2 users ₹1,499/mo ₹3,304/mo
5 users ₹2,996/mo ₹8,260/mo
10 users ₹5,491/mo ₹16,520/mo
20 users ₹10,481/mo ₹33,040/mo

Comparison uses a ₹1,400/user/month list price plus 18% GST. Illustrative — check current vendor pricing before deciding.

See full pricing

How it works

Up and running in 15 minutes

No developer. Four steps.

01

Capture

Point your Meta Instant Form webhook at your endpoint. Leads arrive within seconds of a submission.

02

Manage

Assign to reps, update stages, log calls and notes, set follow-ups. One shared pipeline.

03

Convert

Move a lead to a mapped stage and the Meta event fires automatically, server-side.

04

Optimise

Meta uses your real outcomes to find more high-intent prospects. The loop closes itself.

FAQ

Questions worth asking first

What is the Conversions API, and why does it matter?

Meta's Conversions API lets your server tell Meta what happened, rather than relying on a browser pixel. That matters because the important events in a phone-sales business happen offline — a rep qualifies someone on a call, a customer pays two weeks later. A browser pixel can never see those.

Without that feedback Meta only knows who submitted a form, so it optimises for form-fillers. Feed it your real outcomes and it optimises for buyers.

Do I need a developer to set this up?

No. You paste a callback URL into your Meta app, add your pixel ID and an access token in settings, and choose which pipeline stage sends which event from a dropdown. That is the whole integration.

What happens to leads that came in before I started?

Import them by CSV. Any column we recognise maps to a field; anything we don't becomes a custom field, so nothing is lost.

Imported leads deliberately do not fire Meta events — sending thousands of backdated conversions would corrupt the optimisation you are trying to improve.

Can my reps see each other's leads?

No. A Sales Rep only ever sees leads assigned to them. That restriction is applied in the database queries rather than hidden in the interface, so guessing a lead's URL doesn't work either. Admins see the whole workspace.

Is my data locked in?

No. Export any filtered view of your leads to CSV at any time, including every custom field and all attribution data. Cancel whenever you like.

What if a lead fills two different ads?

We match on the phone number — the real primary key in Indian lead-gen, since the same person will use three email typos and one constant mobile. The repeat is flagged as a duplicate and routed to whoever already owns the original, so two reps never cold-call the same person.

How much does it cost as my team grows?

₹1,499 a month covers 2 users and unlimited leads, GST included. Each extra user is ₹499 a month. There is no per-lead charge and no contract.

See it live with your own ads

A free 20-minute walkthrough of the whole lead-to-CAPI flow using your own Meta setup. Every question answered before you spend a rupee.

Book a free demo Start a 14-day trial